You'll see them on Four and Five and the digital channels during the afternoon, reaching out tenderly to the unemployed, the bankrupt and the elderly.
Other adverts for secured loans are available, of course. There's the one with the prat on the tightrope, and I'm thinking the comedy elephant may be for loans of some sort, but the Ocean ads are the like the Citizen Kane of the debt-busting commercials.
In the latest ad, a chap labours over mowing his front lawn, which is very long and hard work by the look on his face, and his family are watching from the front-door, and the whole thing, of course, is a metaphor for the massive debt this typical family have managed to get themselves into.
Things go from bad to worse and eventually the lawnmower goes up in smoke and the family dog, humiliated by his master's inability to mow a simple lawn, fucks off back inside the house to do something more constructive like lick his balls. Everyone's wearing
that face, the one you get when you're hopelessly in debt .
Everything's looking a bit grim and the lawn is looking like a jungle, the metaphor is being stretched longer than Joan Collins's neck, but then Ocean Finance comes to the rescue.
All of a sudden the lawn is looking just great, it's short and lush and lovely, which makes me think there's no hosepipe ban in place where this guy lives. The father is riding at about one mile an hour on his new tractor-style mower and the daughter is bouncing around on a new spacehopper. There's a big, fuck-off car in the drive and everything's looking good. Even the dog's come back outside.
Because presumably this man's combined all his debts into one managable sum. But clearly, with all these new household items, plus a brand-spanking new car in the drive, he's not learned his lesson.
In that sense the ad's like the
old Ocean Finance ad where the strange looking tubby guy has managed to become marooned on the world's smallest island. He's dragging rocks onto the sand and setting fire to wood in order to get saved by some passing ship. The sun is beating down remorselessly. We watch in horror as he becomes slightly uncomfortable, hot and bothered. All this is, yes, another torturous analogy for debt.
But he's in luck, along comes a lovely big yacht, the kind of ship you'd rather be saved by, as long as Billy Zane's not aboard. The weird, tubby guy jumps up and waves. He's spotted - hooray!
But he's learned nothing, because the next thing you know he's sitting on deck, his scruffy beard shaved and his hair washed, and he's
drinking a cocktail. A few seconds ago he was stranded and in starvation mode on a remote island, now he's living the life of a playboy.
Thank you, Ocean Finance.